Why We Do What We Do

Acknowledgements

A huge debt of gratitude goes to the many wonderful people who have encouraged me to write this book and who have always shown so much enthusiasm for and interest in what I do.

First I must thank all the scientists, authors and psychologists who have permitted me to feature their work, as well as those whom I have cited throughout this book. Their work is the reason this book exists. I must, however, issue a cautionary note to the same esteemed community that, in the attempt to provide an easy-to-understand guide to the brain for non-scientists, some of the content may seem over-simplified in places. For this I apologise and hope that the book will be received in the spirit in which it is intended.

I am particularly indebted to Lansons, the reputation management consultancy that has promoted this book and to Clare Parsons and Tony Langham, Lansons' founders, for their continued and positive support. In particular, Suzanne Ellis, Lansons' Director in Communications for Change and Transformation, has shown faith in me and the book from the beginning. Suzanne urged me to write this book and has always been an invaluable source of energy and guidance. During the course of our respective professional engagements and work together, Suzanne and I have increasingly recognised the critical importance of brain health and wellbeing throughout life. Special thanks must go to Emma Read, who has been an invaluable pair of eyes, and Jennifer Ryle for her masterful designs. ...