Remember it’s not about the politics, it’s about the personalities; especially when you’re dealing with a Wannabe King. This means that your personality matters. As a candidate or campaigner, today’s voters aren’t going to listen to you, no matter how accurate your reality-based information is and how wonderful your policies are, unless you have a real connection with them. It’s all about your positive personality and your relationships.

If our goal is to stop electing narcissists and sociopaths, we have to think differently about our relationships with other voters. We have to pay positive emotional attention to all ...

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