How do high-conflict narcissists and sociopaths—our HCP Wannabe Kings—persuade so many people to vote for them given how dangerous and deceptive they can be?

We have learned that they communicate primarily emotionally and that the high-emotion media powerfully enhances their messages. But what do they communicate that makes people give them so much power?

First, they start by convincing you that there is a terrible crisis. They may believe it themselves or they may know that they’re making it up. Either way, the HCP’s strategy is the same.

In a crisis, we think differently than we do when we are doing ordinary problem-solving, ...

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