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Why We Fail by Victor Lombardi

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Content Everywhere: Strategy and Structure for Future-Ready Content

by Sara Wachter-Boettcher

December 2012

1-933820-87-X

www.rosenfeldmedia.com/books/content-everywhere/

Care about content? Better copy isn’t enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.

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