O'Reilly logo

Why We Fail by Victor Lombardi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 1

image

Embrace Failure

Why I Failed

Why This Stuff Is Really Important

Why We Learn from Failure

Why Experience Failure Is Different

Why Design Experience

Why You Should Keep Reading This Book

Ultimately, we are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.

—Bill Buxton, computer scientist, designer,and a pioneer of the human–computer interaction field

Why I Failed

The year was 2000 and I was employed at a prestigious digital ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required