Ultimately, we are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.
—Bill Buxton, computer scientist, designer,and a pioneer of the human–computer interaction field
Why I Failed
The year was 2000 and I was employed at a prestigious digital ...