O'Reilly logo

Why We Fail by Victor Lombardi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

image

Get the Right Experience

BMW iDrive

Google Wave

Lessons

Summary

It’s such a fine line between stupid and clever.

—This Is Spinal Tap

According to Bill Buxton, the pioneer computer scientist and designer, there’s a difference between “getting the design right and getting the right design.”1 To get a design right, we can test it with customers and integrate their feedback by altering the design. But how do we know that what we started with is what customers want at all? I think of it this way: if we only test bottle openers, we may never realize customers prefer screw-top bottles. That’s what Buxton means by getting the right design.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required