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Why We Fail by Victor Lombardi

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CHAPTER 3

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Get the Experience Right

OpenID

Lessons

Summary

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

—Steve Krug1

By the mid-2000s the process for signing in to a website account had reached an ad hoc standard: remember and type in a username and password. Having to remember all those usernames and passwords is difficult, but the concept is well understood. OpenID tried to address the problem people had with remembering all of their credentials.

But OpenID arrived at a time when the Internet was evolving into a more experiential medium. Before the World Wide Web, the Internet was ...

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