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Why We Fail by Victor Lombardi

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CHAPTER 5

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Design for Reflection

Microsoft Zune Media Player

Lessons

Summary

Nothing succeeds like success. [Rien ne réussit comme le succès.]

—French proverb

When Sony introduced the Walkman portable stereo in 1979, it was a sensation. We didn’t expect that a device small enough to clip to our belts could play cassettes in stereo and sound almost as good as our home systems. It went on to become a commercial success for years.

The Walkman experience went beyond how the device looked, felt, and sounded. Using it gave us more control over our environment, control over who we chose to speak with or even to make eye contact with in public. It allowed ...

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