O'Reilly logo

Why We Fail by Victor Lombardi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 8

image

Cannibalize Yourself

Symbian

Final Cut Pro X

Lessons

Summary

If you don’t cannibalize yourself, someone else will.

—Steve Jobs

Products constantly hold a tension between stasis and change. In business there is tension between selling what you created to obtain a return on your investment and creating new products to increase future profits. For customers there is tension between the easy reliability of the familiar product that has already been paid for and the thrill of the new and improved product that costs more money.

For designers there is always dissatisfaction with the shortcomings of what we have now, a constant burning desire ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required