CHAPTER 9

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Why We Fail

Experience Matters

Three Key Elements

Thread the Line

Vulnerability is our most accurate measurement of courage.

—Brené Brown, authentic leadership researcher, University of Houston

Experience Matters

Late in 2010 a technologist who worked at Symbian for several years published his explanation for why Symbian failed.1 Upon reading it, science fiction author and futurist Bruce Sterling had this to say:

Sometimes I think that EVERY dead medium dies like this—for reasons that may seem easy for pundits to explain in retrospect—“the iPhone appeared”—but are, in reality, incredibly complicated, satanically detailed and paralyzingly ...

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