CHAPTER 10

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Avoid Failure

A Method That Avoids Failure

Scientific Methods

The Experience Development Method

Experience Development Summary

Conclusion

Truth—more precisely, an accurate understanding of reality—is the essential foundation for producing good outcomes.

—Ray Dalio, founder of the American investmentmanagement firm Bridgewater Associates,which he started as a one-person company andgrew into the world’s largest hedge fund companywith $122 billion in assets under management

Although there is no secret formula for creating successful customer experiences, what I can offer you is a method to help you avoid failure while you search for successful ...

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