What kinds of products are described in this book?

Of the ten products profiled in this book, four of them are websites (, Wave, Pownce, and Wesabe), two of them are services (Plaxo and OpenID), one is a software package (Final Cut Pro X), one is an operating system (Symbian), and two are hardware-based (iDrive and Zune). They were all generally created in the United States and Europe. All of them were designed for consumers rather than for businesses.

Why did you choose those products?

I began my research by surveying dozens of failed products—from small unheard-of start-ups to, which spent more than $100 million; and from early consumer software such as WordStar to the most recent video games. ...

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