APPENDIX
The Science Behind the New Rules—Engineering a Better Vehicle
COMPANIES AND AUTHORS OFTEN SUCCUMB TO THE TEMPTATION TO claim their engagement models were handed down from Olympus.
Ours came from Minneapolis.
As midwesterners, we’re not given to hyperbole. When it gets as cold as it does in Minnesota, one does not need to exaggerate; just reporting the facts makes enough of an impression.
This book makes many bold assertions. To the degree that we make strong claims, we believe they should be backed by strong research, and questioning and testing of our own conclusions before we publish them.
Widgets is backed not only by many years of experience, but by hard behavioral science. Two-and-a-half years of investment ...
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