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THE FUTURE OF SO-CALLED ENGAGEMENT

The Profitable Pursuit of Happiness

ONE OF THE BEST THINGS YOU CAN DO FOR YOUR BUSINESS IS TO MAKE your employees happy.

Those who have not been following the engagement industry for the last two decades might be puzzled that this simple, self-evident declaration is controversial. Over the years, many of the consultants who advise executives on how best to motivate their people developed an allergy to happiness.

Equating engagement and happiness “makes my ears ring and my mouth twitch,” wrote one Forbes contributor. “There’s no proof that happy employees will do anything great for your company.”1

“Someone can be happy at work, but not ‘engaged,’” opined one author of several engagement books. “They might be ...

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