O'Reilly logo

Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by David Thompson, Michael Fertik

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Landover Baptist Church parody, 144
LANs, 70
lawsuits, 229–232
legal system (law enforcement)
and anonymity, 72–74
and limitations of control on Web,
6–7, 38
as solution to Internet abuses, 41
Lessig, Lawrence, on Internet governance,
42
Letterman, David, 118
Leviathan (Thomas Hobbes), 105
libel, 74
Libel Index, 156–157
libraries, 71
Library of Congress, 54–55
lies, 124–126, see also attacks on reputa-
tion
Lincoln, Abraham, 51, 127
LinkedIn, 9
claiming/protecting online identity on,
193
and online image management, 167
profile for Google wall, 201
and reputation road map, 170
links, 84, 201–202, 204
Livejournal, 195
LocateCell, 181
lynch mob, online, 138
manipulated photos, 127–129, 241–242
mark as offensive button, 218
Mayer-Schonberger, Viktor, on deleting
website data, 51
McAfee, 247
McCain, John, 78
McCarthy, Joseph, 128
metadata, 246–247
method, content vs., 124
microblogging, 160, 202, see also Tw i t te r
Microsoft Bing, 178, 212
Microsoft Office™, 246, 247
Milgram, Stanley, 76–77
misinformation, see attacks on reputation
misspellings, 176–177
moral neutrality, see amorality
More, Thomas, on revenge, 104
Mortensen, Viggo, on unexpected events,
120
Mosaic browser, 33, 37, 38
Motion Picture Association of America
(MPAA), 56–57
MyEdge, 206
MySpace
and gossip, 119
and online image management, 166
and online reputation audit, 183–184
and photo tags, 96–97
and reputation road map, 170
for spreading attacks, 134
name collision, 214–215
NameGrab, 193
names
common, 205
identical, 161
NAT (Network Address Translation),
70
negative content, see attacks on
reputation
Netflix, 38
netiquette, 39
Netscape, 33, 38
Network Address Translation (NAT),
70
neutral content, see positive and neutral
content
neutrality of search results, 8–9, 48–49,
83–87
new digital frontier, 1–15
news cycle, 52–53
New York Times, 51
911 systems, 132–133
notice-and-takedown system, 73–74
Obama, Barack, 141, 146
OCR (optical character recognition), 96
offline culture, online culture vs., 37–42
Oklahoma City Bombing, 131
Olympic Games (1980), 18
Index260

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required