Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

Landover Baptist Church parody, 144

LANs, 70

lawsuits, 229–232

legal system (law enforcement)

and anonymity, 72–74

and limitations of control on Web,

6–7, 38

as solution to Internet abuses, 41

Lessig, Lawrence, on Internet governance,

42

Letterman, David, 118

Leviathan (Thomas Hobbes), 105

libel, 74

Libel Index, 156–157

libraries, 71

Library of Congress, 54–55

lies, 124–126, see also attacks on reputa-

tion

Lincoln, Abraham, 51, 127

LinkedIn, 9

claiming/protecting online identity on,

193

and online image management, 167

profile for Google wall, 201

and reputation road map, 170

links, 84, 201–202, 204

Livejournal, 195

LocateCell, 181

lynch mob, online, 138

manipulated photos, 127–129, 241–242

“mark as offensive” button, 218

Mayer-Schonberger, Viktor, on deleting

website data, 51

McAfee, 247

McCain, John, 78

McCarthy, Joseph, 128

metadata, 246–247

method, content vs., 124

microblogging, 160, 202, see also Tw i t te r

Microsoft Bing, 178, 212

Microsoft Office™, 246, 247

Milgram, Stanley, 76–77

misinformation, see attacks on reputation

misspellings, 176–177

moral neutrality, see amorality

More, Thomas, on revenge, 104

Mortensen, Viggo, on unexpected events,

120

Mosaic browser, 33, 37, 38

Motion Picture Association of America

(MPAA), 56–57

MyEdge, 206

MySpace

and gossip, 119

and online image management, 166

and online reputation audit, 183–184

and photo tags, 96–97

and reputation road map, 170

for spreading attacks, 134

name collision, 214–215

NameGrab, 193

names

common, 205

identical, 161

NAT (Network Address Translation),

70

negative content, see attacks on

reputation

Netflix, 38

netiquette, 39

Netscape, 33, 38

Network Address Translation (NAT),

70

neutral content, see positive and neutral

content

neutrality of search results, 8–9, 48–49,

83–87

new digital frontier, 1–15

news cycle, 52–53

New York Times, 51

911 systems, 132–133

“notice-and-takedown” system, 73–74

Obama, Barack, 141, 146

OCR (optical character recognition), 96

offline culture, online culture vs., 37–42

Oklahoma City Bombing, 131

Olympic Games (1980), 18

Index260