Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

professionals

data security for, 244–247

hiring, for online content creation,

205–206

hiring, for online reputation audit,

185–186

special tips for protecting reputation

of, 243–244

profile sites, 202

profit, fairness vs., 90

prostitution, 36, 40

protection, proactive, 188–189

proxy servers, 71–72

quiet enjoyment, 155

“rants,” 237

Really Simple Syndication (RSS), 52

real-name sites, 192–193

reCAPTCHA, 96

recovery, see restoring your reputation

remailers, 71

reputation, see specific heading, e.g.: online

reputation

ReputationDefender.com, 186, 206

reputation road map, 162–173

research, in pre-Internet age, 23

restoring your reputation, 207–233

and assessing the damage, 210–213

and identifying source of attacks,

213–216

and identifying your attacker, 221–222

and intentional vs. accidental content,

214–215

and removing content from archives,

232–233

and responding to attacker, 221–224

résumé, online, 25–27

revenge, 104–105

“revenge porn,” 129–130

RipoffReport.com, 239–240

romance, 166–167

RSS (Really Simple Syndication), 52

rumors, 6–7, 101, 126

Russia, 113, 128

sarcasm, 161

“satanic ritual abuse,” 125

satiric websites, 144

scams, 36–37

Scheff, Sue, 230–231

search algorithms, 48–49, 84, 86, 208

search engines

introduction of, 93

for measuring audience reached by

malicious content, 157–160

for online reputation audit,

176–179

specialized, 95

for spreading attacks, 136–138

see also specific search engines, e.g.:

Google

search history, 154

search results, location of attacks among,

157–160

search terms

importance of, 158

and online reputation audit, 173,

175–176

and reputation road map, 170, 172,

173

Section 230 (CDA), see Communications

Decency Act

security breaches, 244–247

security patches, 247

self-reinforcing cycles, 86–88, 214–215,

218, 225

sex, and breach of privacy, 129–130

sexual identity, 155–156

Shakespeare, William

on jealousy, 102, 103

on the world as a stage, 165

shortcuts in assessing reputations,

18–20

Silicon Valley, 33

small business(es), see business(es)

smears, see attacks on reputation

Snopes.com, 240

Snow White, 103

social distance, 76, 77

social exploration, 155–156

Index262