Chapter 29. Partnering Candidates
Getting along with others is the essence of getting ahead, success being linked with cooperation. | ||
| --William Feather | ||
Definition
Can this business be a candidate for partnering with a firm or institution that could be trusted not to swallow it? Could this partnering make sense in penetration of the market or in breaching the chasm? Could the partner be in fact a huge customer, vendor, or distributor? Even if you never close with a partner, is one visible up front just in case you need to move quickly?
Relevance—Why Add This Element?
A partner offers you a significant expansion of options as you approach your launch. Reduction of risk is therefore the key to this element. It is particularly useful for your partner ...
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