As I referenced in the introduction, the amount of work behind this book was significant. Unfortunately, the simple style of a business fable is often misconstrued as a sign of little rigor and insight. These acknowledgments should validate the amount of time, energy, effort, and financial resources we invested on your behalf. Regarding insights, we trust you found at least a few to help you on your journey to high performance.

As you know from experience, execution at the levels we are advocating is extremely rare. The primary reason: it is really hard! Not only are elite levels of execution difficult, but to discern and distill the universal principles into something approachable for leaders around the world is daunting. The ...

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