Win the Game of Googleopoly

Chapter 9Secondary Websites for Search Dominance

So far, we've covered how you can make your primary website rank better. We've shown you how social media pages and profiles can affect both your primary website rankings and how they rank themselves on searches. We've discussed review sites that also rank for your business by name and how to take advantage of them, but there's one final piece to the puzzle that's necessary to fill all of the holes.

You want to completely dominate the first page of Google, particularly when people search for your business by name. Google limits the number of times that a website can appear for individual searches, so there are other spots that need to be covered. This is where secondary websites come into play.

Secondary websites come in a variety of types. In an ideal situation where you're able to dedicate a good amount of time to the game of Googleopoly, you'll have many of these secondary sites out there taking up space on searches and generating more business.

Here are some of the different types of secondary websites:

• Blogs
• Microsites
• Customer appreciation sites
• Focus sites

Let's take them in this order and describe what benefits they bring, how they are created, how they are maintained, and what they can do to further your business.

Blogs

The weblog started growing in popularity around the turn of the century. Websites have been easily available for people for over two decades, but they were clunky and often required technical expertise ...