Introduction

Writing a book about a multibillion-dollar company—one of the most powerful companies on this planet and one that affects more than 1 billion people—can be an incredibly challenging task, but it has to be done. There are so many people, companies, brands, and so on that are in need of visibility, in need of people to buy their products and services, in need of building a brand and/or a fan base but do not know how. As a matter of fact, there are people who used to be successful—people who used to have huge fan bases and a huge clientele but now find themselves struggling, stressing, and losing revenue. They do not know how to stop the bleeding. They do not know how they can survive, never mind thrive! The world has changed, and if you do not change with it you will ultimately fail, or—if you are lucky—cling to the crumbs left behind by truly innovative and evolved companies and people.…

I am an avid learner, reader, and researcher. I try to absorb as much information as I possibly can, but when I was conducting research for this book, I was shocked to find that there were no other books in print about how to actually dominate Google's search engine for massive visibility. Sure, there were books out there that focused on SEO, or social media, video, reputation, digital marketing, and even on Google itself, but there was not one book written on how to leverage all the different aspects of Google with onsite and offsite resources that can and will get you indexed on ...

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