4Law of Circle

DOI: 10.4324/9781003260714-6

While the economy transitions into a completely digital one because of Covid-19, I am often asked this question—‘Payal, what is the way to succeed in these challenging times?’ And I answer it by saying—build your circle. And the immediate response is, ‘Oh, I see, so it’s all about networking.’ ‘No, not really,’ I say. Think about how many network events you have been to. What about times when you felt awkward going to a networking event or procrastinated? I am sure those times are plenty on your list. And what did you do at these events? Meet and greet unknown faces, put on a plastic smile even after an exhausting day at work, talk about yourself, exchange cards, engage in forced interactions, have ...

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