CHAPTER 7
LISTENING, HEARING, AND IMPROVING YOUR PLAN TO WIN!
I have not failed; I’ve found 10,000 ways that won’t work.
—THOMAS EDISON
This chapter begins the critical step where all the discovery, planning, and diligence you did in Step II, Design, comes alive and you get to see how what you have designed for your personal product transformation functions in real life, not on your Excel spreadsheet. In Design thinking, we therefore call this mode “testing the prototype.” Developers use this mode to see if things work as designed or if there are assumptions that may need to be altered. Design thinking is meant to be iterative, discovering and addressing issues just in time, and iteratively. This step is going to be transformative for you. This ...
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