Window Display

Book description

A showcase of the most exciting, innovative, and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful.

Color is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theater shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results.

This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. 

Product information

  • Title: Window Display
  • Author(s):
  • Release date: September 2010
  • Publisher(s): Laurence King
  • ISBN: 9781856696852