COLOUR

THE WHOLE WORLD, AS WE EXPERIENCE IT VISUALLY, COMES TO US THROUGH THE MYSTIC REALM OF COLOUR.

HANS HOFMANN

The most effective window displays are designed with a strong emphasis on colour. A successful window display includes an imaginative colour scheme that will complement the product, help enforce a brand or simply be used to support a window theme. Either way, the visual merchandiser never underestimates the power of colour to aid their creativity. Topshop, London, produced an impressive window in their flagship store that played with this idea. A row of mannequins was positioned in line and spray-painted in a rainbow of colours to make a human colour wheel, starting with yellow and ending with green. Behind them miniature mannequins ...

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