TRENDS

FASHION IS BORN BY SMALL FACTS, TRENDS, OR EVEN POLITICS, NEVER BY TRYING TO MAKE LITTLE PLEATS AND FURBELOWS, BY TRINKETS, BY CLOTHES EASY TO COPY, OR BY THE SHORTENING OR LENGTHENING OF A SKIRT.

ELSA SCHIAPARELLI

Translating fashion trends into window displays is a key skill for a visual merchandiser. Whether a store specializes in high-street clothing or designer wear, food or homewares, a visual merchandiser will have an understanding of their customers’ style aspirations and spending habits. They are accustomed to reacting quickly to consumer trends and designing windows that will inspire their customers to own the latest style items, whether to wear or to dress their home with.

Having an awareness of future trends is also essential. ...

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