Underneath all the bells and whistles, Web pages are relatively simple affairs. You just type in your text and then insert markers—called tags—that dictate how you want things to look. For example, if you'd like a word on your page to appear in bold text, you surround that word with the appropriate tags for boldness.
In general, tags use the following format:
<TAG>The text to be affected</TAG>
The TAG part is a code (usually just a few letters, but often an entire word) that specifies the type of effect you want. For example, the tag for bolding is <B>. So if you wanted the phrase “ACME Coyote Supplies” to appear in bold, you'd type the following into your document:
<B>ACME Coyote Supplies</B>
The first <B> tells the ...