Chapter 21. Monetizing your app

Even though mobile apps sell for relatively little compared to desktop software products, it can still be a challenge to convince users to part with their hard-earned money in return for your app. The explosion of mobile app development has led to a large number of high-quality free apps, making it even more difficult to persuade users to purchase your app based solely on its description, reviews, and screenshots. In this chapter, we review some of the techniques available for deriving a larger return from your app in the Windows Phone Store. Advertising and in-app purchase make it possible for you to provide the app for free but offer the opportunity to earn revenue later based on the level of user engagement; ...

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