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Windows Phone 8 Application Development Essentials by Tomasz Szostak

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The golden circle – people don't buy what you do, people buy why you do it

Simon Sinek had a great talk on TED (Technology, Entertainment, Design) about how to build our products and how to make them better. He invented this concept called the Golden circle, which illustrates the phrase: "People don't buy what you do, people buy why you do it."

The golden circle – people don't buy what you do, people buy why you do it

We know what we want to do, we know how do it, but do we know why we do it? Why do we build an application and what is the goal? For sure, the answer is not revenue; it is only the result. Look at the circle and how it relates to what a producer usually thinks: "I've got software, it works great, is well designed, ...

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