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Windows Phone 8 Application Development Essentials by Tomasz Szostak

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Branding in the Windows Phone application

Let's talk about creativity. All of these design patterns, guidelines, and good practices can make you think that there is no place for creativity. Wrong! Even if the application is well-planned and the developer has used all the design patterns, still his or her application cannot be popular or even seen. The real value of each application is in its uniqueness and recognizability. The main elements that we have to provide are unique logotypes that will be associated with our application. Our goal is to make the users think about our application when they see similar shapes or colors in their environment.

How to do that? Our brand can be expressed by several visual elements as follows:

  • Colors: This visual ...

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