DRIVERS OF SUCCESS—WHY THE BEST INNOVATORS EXCEL
The secret of success is constancy to purpose.
—Benjamin Disraeli, British prime minister (1804–1881)
SEVEN CRITICAL SUCCESS DRIVERS FOR THE BUSINESS
Why are some businesses so much more successful at product innovation than others? We saw in Chapter 1 the huge differences in performance between Best Innovators and the rest. What are their secrets to success? The last chapter revealed some of these “secrets,” notably, those most closely connected to how some new-product projects become big winners. Seeking unique, superior products; building in solid front-end homework and VoC input; planning and executing an effective launch; and accelerating the process (with some provisos) were but some ...