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Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word by Andrew Ford, Mark Bowden

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2Winning Trust with a Wave of Your Hand

The Truth Behind Nonverbal Signals That Sell

Half the battle is selling music, not singing it.It’s the image, not what you sing.

— Rod Stewart

In this chapter you’ll learn:

• How to stay calm and assertive by selling from the TruthPlane

• The universal signals that command credibility immediately

• Neuroscience that connects you with your customers

• Exercises to test your new nonverbal skills

• Tips from a top performer

Listening to the advice of the average salesperson, motivational guru, or body language expert, each generally suggests that when selling under pressure, you are best to “grandstand” with a show of aggressive body language that suggests you are a powerful adversary who will not be shown ...

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