Introduction

As you pick up this book to start reading, the question is—why would body language be so important to sales? Either you have already answered that question for yourself, bought this book, and are now well on your way to discovering powerful new nonverbal tips, tricks, and techniques that will help any sales professionals to build trust and credibility with their customers and clients; or you need that question answered for you before you commit to buying your own copy of Winning Body Language for Sales Professionals right now.

Of course, a third possibility is that you do not believe that having a better understanding of nonverbal communication could have any significant impact whatsoever on a sales process for you, and you are reading ...

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