It is a true privilege to write a foreword for such an inspiring and pioneering book as Erica Ariel Fox’s Winning from Within. The pleasure is particularly great since I have known Erica for many years and watched her as she developed and honed the ideas that are now crystallized in this lively and lucid introduction to the inner realms of negotiation.
More than thirty years ago, Roger Fisher, Bruce Patton, and I had the pleasure and privilege of collaborating on codifying a cooperative approach to negotiation in a slim volume called Getting to Yes. We sought to inspire readers to change the game of negotiation from its customary form of winning and losing to a game in which both sides could benefit. This approach, commonly known as ...
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