Content of the Evaluation Component
The ability to fully understand both the big picture of your program and the individual pieces that make up that big picture is a must. Evaluation design requires dedicated thinking. First, you need to consider your organization’s definition of success—the “so what?” factor. Then you must determine the relationship between the expected outcomes and the activities described in the proposal. Finally, you need to identify the most important aspects of the program, then identify why it is important to evaluate them.
Organizations conduct evaluations primarily to accomplish six purposes:
1. Find out whether or not the hypothesis was correct: Did what the organization originally proposed actually do what the ...