Book description
The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders.
Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to:
· Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems
· Identify opportunities to fill those voids; for example, by building or improving market institutions yourself
· Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities
Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.
Product information
- Title: Winning in Emerging Markets
- Author(s):
- Release date: April 2010
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422157862
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