Winning in Emerging Markets

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Preface

Introduction

Part I Conceptual Introduction

One The Nature of Institutional Voids in Emerging Markets

Two Spotting and Responding to Institutional Voids

Part II Applications

Three Exploiting Institutional Voids as Business Opportunities

Four Multinationals in Emerging Markets

Five Emerging Giants: Competing at Home

Six Emerging Giants: Going Global

Seven The Emerging Arena

Notes

About the Authors

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Winning in Emerging Markets by Tarun Khanna, Krishna G. Palepu

Contents

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