Clarify Strategy
Choose Where and How to Win
When a person’s life is threatened, the body adapts superbly for fight or flight. Blood flow is diverted to the lungs and other critical areas. The pupils dilate to improve vision, and hearing is sharper. Breathing, heart rates, and response times accelerate. The odds of survival improve.
If only a company could respond so brilliantly to the dangers of a downturn. Instead, executives often struggle to distinguish between core activities and less vital functions. They look inward rather than outward. Their decisions are hampered by loss of concentration, diminished creativity, and an inability to perceive and learn from new information. When that happens, the odds of survival deteriorate.
The goal ...
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