Winning on Purpose

INTRODUCTION

Know Your Purpose

Then Live It

What is my purpose?

For almost any individual or company, this is a loaded question. For the individual, it carries philosophical and religious overtones and compels us to probe our very reason for existence. Every person needs to answer it for themselves and then, hopefully, live their lives accordingly.

But when it comes to a company, this book will make a bold argument: there is only one purpose that consistently wins. Sure, there are lots of possible purposes that seem appealing: become a force for good, be the lowest-cost and most efficient provider, become the largest in our industry, be the technology leader, be a great place to work, deliver happiness to our customers, reduce pollution, become ...