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Winning The 3-Legged Race: When Business and Technology Run Together by Zmud, Trainer, Hoque, Sambamurthy, Wilson

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Chapter 2. Strategic Positions

 

“The elevator pitch to a CEO is: Take a hard look at the companies in your field that are surviving and doing well. All of them today have outstanding IT, operated effectively, which is a product of significant cooperation and understanding between line executives and IT executives.”

 
 --Professor John F. Rockart, MIT

Investing in business technology[1] should begin with the organization’s strategic position. These positions are often crafted without a clear understanding of business technology’s potential to influence or execute them. Mischaracterized as merely being “IT strategy,” efforts to guide the potential contributions of business technology are relegated to the back office where they frequently comprise little ...

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