By Carl Wilson
Executive Vice President and CIO
Marriott International, Inc.
BTM Global Leadership Council
Two cheers for creativity. It has a place in almost any business process.
As a basis for repeatable value creation, however, the art of the individual began falling from favor in mass manufacturing a century ago. In service provision, defined processes and standards became core management tools decades ago. In financial reporting, those companies that exercised too much creativity in recent years are regretting it.
Too many business executives seem to understand that real management standards and repeatable processes provide the key to value creation ...