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Winning The 3-Legged Race: When Business and Technology Run Together by Zmud, Trainer, Hoque, Sambamurthy, Wilson

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Introduction: The Convergence of Business and Technology

By Carl Wilson

Executive Vice President and CIO

Marriott International, Inc.

Co-Chair

BTM Global Leadership Council

BTM Institute

BETHESDA, MARYLAND

Two cheers for creativity. It has a place in almost any business process.

As a basis for repeatable value creation, however, the art of the individual began falling from favor in mass manufacturing a century ago. In service provision, defined processes and standards became core management tools decades ago. In financial reporting, those companies that exercised too much creativity in recent years are regretting it.

Too many business executives seem to understand that real management standards and repeatable processes provide the key to value creation ...

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