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Winning the Loser’s Game, 6th edition: Timeless Strategies for Successful Investing by Charles Ellis

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CHAPTER 14PLAYING TO WIN

THE WINNER’S GAME IN INVESTING IS OPEN TO ALL INVESTORS, so every investor can be a real winner—is almost easy. Almost. The first secret for success is that each investor has to ignore the “beat the market” hype that pervades the advertising that floods out of stockbrokers, “performance” mutual funds, and the investment letters from stock market gurus—all working with Mr. Market.

The second secret for success is that each investor must decide for himself or herself what investment policy will, over the long term, have the best chance of producing the particular results he or she most wants to achieve. These winning investors are not in competition with each other; they are in competition only with themselves. Can they ...

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