book

Winning The Room

by Bill Franks, Kirk Borne

March 2022

Beginner to intermediate

304 pages

5h 9m

English

Wiley

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Section 1: Planning: Reviewing Strategic FundamentalsSection 2: Planning: Designing the PresentationSection 3: Developing: Wording and TextSection 4: Developing: Numbers and LabelsSection 5: Developing: Charts, Images, and LayoutsSection 6: Delivering: Final Presentation PreparationSection 7: Delivering: Giving the Presentation
Tip 1: Results Are Not the Biggest Factor in SuccessTip 2: Data Literacy Is a Two‐Way StreetTip 3: Don't Write Your Story … Tell Your Story!Tip 4: Facts and Figures Are Not a StoryTip 5: Know Your AudienceTip 6: Slides Must Be Short, Visual, and to the PointTip 7: Charts and Graphs Are Like JokesTip 8: Short Presentations Are Harder to Prepare Than Long OnesTip 9: An Executive Presentation May Have No Slides at AllTip 10: Budget Appropriate TimeTip 11: Be Yourself and Be AuthenticTip 12: What Is the Audience Buying Into? You!
Tip 13: Different Presentation Venues Require Different ApproachesTip 14: Try Different Ways to Organize Your StoryTip 15: Too Many Technical Details Will Undercut Your ImpactTip 16: Reveal Details Only to the Extent RequiredTip 17: Focus on How to Use Your ResultsTip 18: Use Analogies to Make an ImpactTip 19: Make Liberal Use of AppendicesTip 20: Create a Distinct Leave‐Behind DocumentTip 21: Create “Launch” SlidesTip 22: Break Content into Smaller PiecesTip 23: Animations Are Your FriendTip 24: Action Settings: A Hidden GemTip 25: Show the Fewest Numbers NecessaryTip 26: Distinguish Technical Significance from Business SignificanceTip 27: Give the Audience Your HeadlinesTip 28: Start with Your Recommended ActionsTip 29: Don't Focus on the “What”
Tip 30: Minimize the Number of Words on Your SlidesTip 31: Use Simple Terms and DefinitionsTip 32: Don't Use Technical TermsTip 33: Clarify Your DefinitionsTip 34: Provide Layperson and System LabelsTip 35: Use Consistent PhrasingTip 36: If It Can't Be Read, Don't Display ItTip 37: Don't Shrink Your Font, Shorten Your TextTip 38: Use Appropriate SpacingTip 39: Use the Same Font throughout Your PresentationTip 40: Beware the Missing FontTip 41: Address Every Agenda Item ListedTip 42: Identify When an Agenda Item Is CoveredTip 43: Spellcheck Is Not Always Your FriendTip 44: Charts and Images Are Misspelling FactoriesTip 45: Beware the Right Word, Wrong PlaceTip 46: Keep Your Text Horizontal
Tip 47: Use Consistent PrecisionTip 48: Use Only the Precision Required to Make Your PointTip 49: Match Precision to Accuracy LevelTip 50: Always Format NumbersTip 51: Always Show Percentages as a PercentageTip 52: Provide Quantities and PercentagesTip 53: Never Use Scientific NotationTip 54: Use Names, Not Numbers, for CategoriesTip 55: Watch for Truncated LabelsTip 56: Define All Acronyms and AbbreviationsTip 57: Use Dedicated Definitions SlidesTip 58: Clarify Aggregations AppliedTip 59: Focus on the Outcome of InterestTip 60: Validate That Your Numbers Make SenseTip 61: Add a Scale to Every ChartTip 62: Ensure Your Charts Have Consistent ScalingTip 63: An Axis Usually Should Start at 0Tip 64: Number Your Slides
Tip 65: Use a Mix of Chart TypesTip 66: Use a Mix of Slide LayoutsTip 67: Do Not Show Raw OutputTip 68: Keep It SimpleTip 69: Choose Charts That Are Easy to InterpretTip 70: Don't Show Incomprehensible GraphicsTip 71: Use Complex Graphics StrategicallyTip 72: Coordinate Your ColorsTip 73: Keep Colors in ContextTip 74: Shun Technical and Architectural DiagramsTip 75: Don't Let Accent Graphics Steal the ShowTip 76: Format Tables ConsistentlyTip 77: Use Shading to Make Tables Easily ReadableTip 78: Don't Put Borders Around ChartsTip 79: Limit the Number of CategoriesTip 80: Label Your DataTip 81: Avoid Stacked Bar ChartsTip 82: Put the Cause on the X‐Axis
Tip 83: Practice Your PresentationTip 84: Consult Some ConfidantsTip 85: Don't OverprepareTip 86: Adjust Your Story to the AudienceTip 87: Focus on Time, Not Slide CountsTip 88: Always Be Prepared for a Short PresentationTip 89: The Audience Won't Know What You Left OutTip 90: Scale Figures to Be RelatableTip 91: Be Clear about the Implications of Your ResultsTip 92: Call Out Any Ethical ConcernsTip 93: Use Simplified IllustrationsTip 94: Don't Include Low‐Value InformationTip 95: Make Critical Numbers Stand OutTip 96: Make Important Text Stand Out TooTip 97: Have Support in the RoomTip 98: Always Have Several Backup PlansTip 99: Use a Slide ClickerTip 100: Do Not Send Your Presentation in Advance
Tip 101: Do Not Read Your Slides … Ever!Tip 102: Read the Room and AdaptTip 103: Do Not Look at the Screen!Tip 104: Physically Point to Important InformationTip 105: Don't Let Bright Lights Throw You OffTip 106: Don't Stand StillTip 107: When Presenting Online, Look Right at the CameraTip 108: Anticipate Random and Irrelevant QuestionsTip 109: Handle Difficult People with GraceTip 110: Don't Correct People in Front of the RoomTip 111: Never Pretend You Know If You Don't!Tip 112: Stress the PositiveTip 113: Be Honest about Costs as Well as BenefitsTip 114: Don't Hedge Too MuchTip 115: Be Clear about the Measure You Are DiscussingTip 116: Don't Ask Which Findings Are ImportantTip 117: Tie Facts to ImpactsTip 118: Provide Specific Recommendations for ActionTip 119: Close with a “Wow” Tied to the Larger Context

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About the Author

Bill Franks is the director of the Center for Statistics and Analytical Research at Kennesaw State University. He is also chief analytics officer for The International Institute For Analytics (IIA) and serves on several corporate advisory boards. Franks is the author of the books Taming the Big Data Tidal Wave, The Analytics Revolution, and 97 Things about Ethics Everyone in Data Science Should Know. He is a sought‐after speaker and frequent blogger who has over the years been ranked a top global big data influencer, a top global artificial intelligence (AI) and big data influencer, a top AI influencer, and was an inaugural inductee into the Analytics Hall of Fame. Including several years as chief analytics officer for Teradata (NYSE: TDC), he has worked with clients in a variety of industries for companies ranging in size from Fortune 100 companies to small nonprofit organizations. You can learn more at http://www.bill-franks.com.

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Publisher Resources

ISBN: 9781119823094Purchase Link

Winning The Room

by Bill Franks, Kirk Borne

About the Author

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

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Publisher Resources

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,and much more.

You might also like

Winning Body Language

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Powerful Presentations: Selling Your Story on Stage or In The Boardroom

Improve Your Emotional Intelligence to Communicate Better

Publisher Resources

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.