INTERLUDE
A Creation Myth for Marketers
Yes, our world is broken, for marketers and for our audiences. But it is still within our power to chart a new course armed with new myths to guide us into the future. Here’s one to get the journey started.
Philadelphia, 1875. John Powers paused, his hand trembling on the brass handle. He tried to still the tremor, promising himself that he would go no further until the rage inside him had calmed. But after a moment had gone by without any sign of the emotion passing, he pushed open the giant glass door and stormed into the old Pennsylvania station.
New life had recently been breathed into the railroad ...
Get Winning the Story Wars now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
