A hero’s path for marketers: the life of Moses
CHAPTER SIX
Tell the Truth, Part II
The Hero’s Journey
Sometime in the seventh century BCE. It was the tiny creases at the corners of her eyes that made him suddenly think of home. Had he really been away for forty years? Long enough to see his child-bride grow to be a mother — and someday soon a grandmother. Forty years following his flock over this gently rolling landscape through the endlessly cycling seasons. Eighty years since his birth in a land he knew he would never see again. Quietly, he slipped out of bed and walked outside to rinse his face.
“Moses the shepherd,” he thought. What an ...
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