Basic Marketing Frameworks and Fundamentals
Now that we’ve covered the value equation, it’s essential to introduce you to some basic frameworks that marketers use. These are models and approaches that help conceptualize some of the less obvious, “softer” areas of marketing. Understanding them will help you build your strategic marketing plan using the framework we will share with you throughout the following chapters.
Research, analysis, and development spanning decades have improved marketing best practices. This work has led to the creation of several basic frameworks that assist marketers in planning and executing their strategies. We are hopeful that by the time you finish reading this book, you will understand the importance and ...
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