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The Incredible Story of How CY Wins with Underdogs

Close to half of 411 companies surveyed had not hired anyone with a disability in the preceding three years.1

They’re laughing at you,” my wife, Efi, whispered to me somberly as we sat around the table.

She was right.

Five people—all experts in working with people with disabilities—unanimously were dismissing my idea of forming a free-market call-center company staffed and managed entirely by previously unemployed people with severe disabilities.

“People with severe disabilities who have never worked before, have never worked before for a reason,” a government official explained. “It’s the ...

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