CHAPTER 10Wireless Connections How to Partner with Customers via the Internet

In cyberspace, the First Amendment is a local ordinance.

John Perry Barlow

Wireless is defined as the transfer of information without the use of electrical conductors. In many ways this definition captures the blessing and the bother of Internet connections. The mobility, speed, and ease of the Internet as a tool for “interlogue” are clearly worthwhile assets. However, robbed of the capacity to read non-verbal information, there is great potential for misinformation and misinterpretation. Without accurate dialogue, understanding can suffer.

One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by non-verbal cues.1 Another study ...

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