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Wired and Dangerous
book

Wired and Dangerous

by Chip R. Bell, John R. Patterson
May 2011
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 58m
English
Berrett-Koehler Publishers
Content preview from Wired and Dangerous

CHAPTER 2Picky Why Today’s Customers Are Finicky

Customers today want the very most and the very best for the very least amount of money, and on the best terms.

Brian TracyNow, Build a Great Business

Chip recently fired his insurance agent—and hired a new one! “The old insurance agent did absolutely nothing bad,” Chip said, “and the office clerk was always friendly when I called.”

It’s just that the agent never did anything other than write my insurance policies and send me annual bills. The agent never called to thank me for my business, opting instead for a form letter only at renewal time. And, this is a small insurance office in a small town, not some mega-business with a gazillion customers!

The straw that broke the camel’s back was when ...

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Publisher Resources

ISBN: 9781605099767