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Wired and Dangerous by Chip R. Bell, John R. Patterson

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CHAPTER 2Picky Why Today’s Customers Are Finicky

Customers today want the very most and the very best for the very least amount of money, and on the best terms.

Brian TracyNow, Build a Great Business

Chip recently fired his insurance agent—and hired a new one! “The old insurance agent did absolutely nothing bad,” Chip said, “and the office clerk was always friendly when I called.”

It’s just that the agent never did anything other than write my insurance policies and send me annual bills. The agent never called to thank me for my business, opting instead for a form letter only at renewal time. And, this is a small insurance office in a small town, not some mega-business with a gazillion customers!

The straw that broke the camel’s back was when ...

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