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Wired and Dangerous
book

Wired and Dangerous

by Chip R. Bell, John R. Patterson
May 2011
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 58m
English
Berrett-Koehler Publishers
Content preview from Wired and Dangerous

CHAPTER 5Vain Why Today’s Customers Are Self-Centered

There are two kinds of egotists: Those who admit it, and the rest of us.

Laurence J. PeterThe Peter Principle

It recently made business headlines: The most popular brand in the world focused on the experience, not just on their long-famous product. Coca-Cola introduced their “Freestyle” vending machine.1 Their ad copy described the machine as “all packaged in an innovative and interactive fountain experience.” The machine was designed with help from automobile manufacturer Ferrari! Step one, pick your favorite Coke beverage—Fanta, Sprite, Minute Maid lemonade, Coke Zero, or whatever. Step two, pick your favorite flavoring. Want a raspberry-flavored Coke, a peach-flavored Fanta, or coconut-flavored ...

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Publisher Resources

ISBN: 9781605099767