Skip to Main Content
Wired and Dangerous
book

Wired and Dangerous

by Chip R. Bell, John R. Patterson
May 2011
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 58m
English
Berrett-Koehler Publishers
Content preview from Wired and Dangerous

CHAPTER 8Connection How to Help Customers Feel Like Partners

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

Donald A. Adams

How many times have you looked at a product or service and said to yourself “I wish I’d thought of that”? Today’s winning organizations—the ones with the endearing and enduring products and services—design them “with” customers rather than “for” customers. The “for” group creates a product or service and then conducts market research, including focus groups to get customers’ reactions for refinement. “I prefer the blue one over the green one” or “I would like it better if it was sweeter or faster, or whatever.” The customer is viewed as judge ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

My New iPad 2

My New iPad 2

Wallace Wang
Windows 8 Bible

Windows 8 Bible

Jim Boyce, Rob Tidrow

Publisher Resources

ISBN: 9781605099767